Course Objectives

• Understand the basics of digital marketing and its role in modern business strategies.

• Learn to develop a digital marketing strategy aligned with business goals.

• Explore various digital marketing channels including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.Develop skills in using layers, colors, linetypes, and text in drawings.

• Gain proficiency in using tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and email marketing software.

• Understand the principles of website optimization and conversion rate optimization (CRO).

• Learn to analyze digital marketing metrics and KPIs to measure campaign performance.

• Develop skills in creating and managing digital marketing campaigns across different platforms.

• Explore the legal and ethical considerations in digital marketing, including data privacy and compliance.

• Stay updated with the latest trends and innovations in digital marketing.