Course Overview

The term “digital marketing” refers to the internet-based implementation of traditional marketing tactics and instruments. However, the unique characteristics of the digital sphere and its use for marketing have encouraged the creation of channels, formats, and languages that have given rise to tools and approaches that are inconceivable in the offline world.

Today, people are aware of Digital Marketing, as it has become a new phenomenon that brings a mass number of customers and a huge amount of distribution to achieve marketing goals.

It consists of the Digital Marketing plan which is a strategic document that takes the current situations of a particular organization to set the midterm goals and find out the strategy so that you can achieve your target as soon as possible in less interval time.

Digital Marketing particularly aims to achieve business goals by interlinking with digital platforms such as Instagram, Youtube, Facebook, Twitter, and many more. In this way, organizations can achieve more success that will impact the net growth rate of the industry positively.